
Creative Marketing Planning
Top tips on creative marketing planning and download your free marketing planning workbook!
I’ve worked
Since 2020 I’ve always been working with clients on their website builds using Squarespace, which gives my clients full control to manage and update the site.
Here are some of the top things I recommend you consider when building a website…
This is where it all needs to start… knowing exactly what you need!!
Before starting to design and develop a website, you should have a clear understanding of its purpose and goals.
Unfortunately, this is also usually where people get stuck. And without it, can send people off on a tangent…
Without being clear, we can waste a lot of time.
Ask yourself questions like: what is the website for? Who is the target audience? What specific actions do you want users to take on the website?
Having a clear idea of the style of your website is a great place to start.
Have a look around – what inspires you?
What colour palette are you going to choose?
What fonts are you going to use?
Make yourself a moodboard of screenshots that you find along your way.
Don’t get stuck in perfectionism
It will always be a working progress – what does it need to say and do now?
Don’t feel you have to do it all yourself
Do you need to spend time on SEO or promoting it through social media, or it this merely something that you will
Keeping your website up to date is very important as you don’t want your potential clients to see old information or old pricing!
Google also loves to see your website updated for SEO!
Ensure that you have a way to create these updates, whether this is
How will you keep consistent with updates and changes? Having a monthly meeting can do wonders for
I do things a bit differently to most website builders, as we build it together and then I show you how you can update it yourself….Pretty cool right!?
Top tips on creative marketing planning and download your free marketing planning workbook!