Whether you are running a clinic, hosting workshops, courses or retreats, this course is designed to give you the strategy, insight and practical exercises to get your practice moving in the right direction.
The course covers 4 main parts which walk you through the foundations, message, communication and planning, which are intrinsic to the success of your marketing.
This program has been written for practitioner, therapists, facilitators from any health, holistic or embodiment background. Though, the principles of this course are not exclusive and can be related to a variety of business models.
The course is taught in an audio-visual format, allowing you to focus on key points on screen whilst I guide you through the theory, exercises and tools to get you excited about promotion your business and get word out there! You can also pause the videos and take regular breaks to reflect and integrate the content, with focused worksheet questions to enhance your learning.
Demonstrating practical marketing processes and systems to build strong foundations for your practice to grow.
The course offers a gradual process of reflection, insight and planning towards building your own, aligned marketing strategy.
Creating all the foundational considerations such as developing your business model, creating multiple streams of income through your practice and expanding your services. We also visit booking processes, systems and terms.
Defining your core message and benefits to communicate what you’re good at and how you can help your audience.
Understanding how you want to be represented and methods for ensuring a professional presence.
The what, where, when and how to promote your services in the online and offline world.
This covers best practice for websites, social media, email marketing, events, PR, directories, word of mouth, print materials & advertising etc.
Strategies to build trust and develop your followers and community into customers who remain loyal, and tell their friends!
Creating a consistent plan that ensures maximum return and is easily implemented.
“Chloe brings attention, love and presence to the marketing process”
– Julian Treble, Director of eHealth
The course is taught by Chloe Morris, the Founder of Pink Flamingo Marketing.
Chloe holds a degree in Business & Marketing and has worked with hundreds of small businesses to enable business grow, specialising in the health, holistic and wellness industry.
Forget your FOPY is a journey and would recommend completing the course in sections over a few weeks, with plenty of reflection and integration time to let that FOPY go!
You are welcome to book an additional mentoring session with me at any stage when you feel you need some support. I am also happy to point you in the direction of a good coach or practitioner if you need some further FOPY work 🙂
You have 365 days of access from the start of the course
I would hate for you to be disappointed so if you decide that the course isn’t for you then please can get in touch to discuss how you can receive additional support, materials or details of my refund policy.
If you would like some one-to-one mentoring, or to find an accountability buddy, then I will help you gain the support you need.
Maybe you don’t need a website anyway. Do you clients need to book, pay
A website doesn’t necessarily bring you new customers. You need to keep it up to date and work on promoting it so that people can find it to start with.
With some businesses, social media is sufficient. So stop holding yourself back!
But do they really? How can people be reminded of your full product/services? And how much has it changed since you last spoke to them?
We’re all busy and bombarded with information, so sometimes customers need a few more touch points to remind them you’re there and what you do.
Just like if you were trying to travel somewhere new, you need some directions, a map or someone to guide you. Promotion is unlikely to work without some form of strategy behind it, this also goes for social media and advertising.
Please don’t be a one-hit-wonder.
It’s scary for us all when we first start, believe me (I’ve also been there).
This program looks at how we get scared and how we can overcome this with easy strategy and practical exercises.
You’re in safe hands. Promise.
During this course you will learn how marketing works at its most basic level, giving you the knowledge and confidence in designing what works for you.
If you don’t put the energy into promoting your business, then it’s unlikely that new customers will hear of you and ‘come knocking on your door’.
The best person to be in control of your marketing it you. Having someone do your marketing still requires money, time and resource.
If you are working within a specialist industry or providing a service which is you, then you may end up spending more time inducting your VA or social media manager, proofreading and re-writing.