Work with Chloe

STRATEGY, MENTORING AND ONLINE LEARNING

There isn’t a ‘one fits all’ marketing plan that will work for every business, which is why effective marketing needs to be created with your unique offering and business goals in mind.

Let's work together to help your business grow through practical marketing strategy, effective planning & marketing support.

Services

Marketing & Social Media Strategy

Consultations provide you effective strategy, insight and tailored plans to grow and develop your business. Areas covered in consultations:

  • Core marketing & communication strategy
  • Brand strategy and development
  • Auditing & developing the perfect customer journey
  • Designing marketing processes, systems & planning 
  • Identifies areas for growth, development, and launch

Consultations are available flexibly through the booking system without retainers and packages, enabling strategy & assistance when you need it most. Sessions take place via Zoom with screen-sharing and include prior preparation, core notes and an action plan for implementation. 

popular services Include:

Audits & Action Plans

Uncover what is and isn't working with your business with step-by-step feedback and action plan of developments you can follow

Promotion Campaigns

Create a memorable campaign for brand awareness, to build an audience or to promote/launch a project or service

Marketing development

Further understand your customer, their needs and where to find them. Communicating your offering and perfecting the sales process etc.

Event Promotion

Strategy for in-person & online events. Promotion content plans, ticket sales strategy, preparation checklists... & more!

Email Marketing

Setting up your Mailchimp, building your list, creating a content plan, encouraging sales and lead magnet strategy.

Systems & Automation

Master your tech and system to support running your business with automation, booking systems and the latest digital tools.

Ready for some tailored insight, ideas & inspiration?

You can easily book your session below:

Mentoring

One-to-one marketing support and advice tailored to where and what you need most

    • Building your knowledge & confidence with marketing

    • Establishing your marketing presence and brand

    • Hands-on build and set-up of your marketing systems with screen-share

    • Personal action plans and resources to support and guide you

Choose from single sessions for £150 or 5-session packages for £650

Brand Launches

Preparing for your brand launch with hands-on support, to help lay foundations and push through action for an awesome future!

  • Developing your brand & refining your message 
  • Building your web and social media presence
  • Content strategy & social media planning
  • Building your business systems & automation to support your future brand
  • Design a launch campaign and tailored step-by-step launch plan

Brand launch packages are tailored to your needs with weekly or fortnightly sessions. These can be bought as 10-hour bundles for £650 or contact to discuss a package. 

Online Learning

Whether you are starting from scratch or looking to develop your knowledge, I provide a range of online workshops & courses. They include:

  • Foundations of Instagram for business – See here
  • 6 weeks to Confident Marketing – see here
  • Creating a mailing list with Mailchimp – see here
  • Social media planning
  • Building a social media audience
  • Implementing a booking system
  • Training – Facebook, Instagram, Mailchimp & LinkedIn
  • Live online workshops – see events

Read more through the button below

Areas of marketing covered:

•Identifying areas for growth

• Establishing what foundations you need in place e.g. branding, website, point of sale etc.

• Analysing your current marketing presence

•Setting initial plans for future development

• Establishing your ideal customer and their needs

• Understanding where to find your customers and grab their attention

• Building your audience, developing relationships and creating desire for your brand

•Mapping out and developing your customer journey as the best way to guide your customers through the sales process

• Establishing your products and service offerings and descriptions

• Defining the benefits and USP (unique selling point) of what you offer

• Communicating your offering through your website, social media, print materials etc.

• Developing and communicating your packages and promotional offers

• Finding the best way to describe what you do

• Developing your brand message, strapline and descriptions

• Auditing, developing and improving your current messaging on your website, social media, print materials etc.

• Streamlining your sales process so customers can easily buy through taking online payments, booking systems, or online store

• Designing methods to increase conversion rates, enhance customer satisfaction, encourage repeat sales and referrals

• Identify systems to save time and make things easier with automation workflows, auto-responders, scheduling, apps, reminders and follow-ups

• Setting up your mailing list and email workflow to be automatically delivered to the subscriber

• Identifying the most effective promotional methods to focus on

• Building an audience on social media organically

• Email Marketing (see option below)

• Creating Facebook and Instagram adverts

• Designing a social media campaign

• Identifying PR/ Influencer / content contribution / podcast opportunities

• Setting up of your Mailchimp account and mailing list

• Creating a lead magnet (ebook, workbook, challenge) to encourage the signup to your mailing list

• Setting automation for delivery of lead magnet

• Campaigns to build your mailing list

• Newsletter content planning

• Automated workflows for subscribers

Establishing content topics which your audience would want to hear or know more about 

•Content coaching to help you develop ideas and repurpose content

•Visual content planning – using Canva to design graphics and sourcing images

• Creating an ongoing content plan for social media, blog and email marketing

• Finding your promotional style and voice

• Identifying and removing promotional limiting beliefs

• Establishing your marketing mindset

• Creating a plan to overcome promotion procrastination and perfectionism

• Prioritize what needs to be done when and how

• Designing your launch strategy and campaign

• Planning content for the build-up to launching your product/ service/ business

• Mapping out a launch preparation checklist

Connections

I don’t profess to do everything, which is why I have a great network of trusted providers who I can connect you with:

  • Graphic designers, web developers and SEO specialists
  • International photographers, video editors, Podcast managers
  • Copywriters, editors & proofreaders
  • Coaches specialising in business, life, career and money

Love to learn?

Gain access to an online course

With courses ranging from building a confident marketing strategy, working on your fear of promotion, understanding Instagram for business and creating your first online course… there’s plenty to learn!

Read more...