• Identifying areas of your business and marketing for growth and development

• Establishing what foundations you need in place e.g. branding, website, point of sale etc.

• Analysing your current marketing presence and how to improve it

• Setting initial plans for future development

• Establishing your ideal customer and their needs

• Understanding where to find your customers and grab their attention

• Building your audience, developing relationships and creating desire for your brand

• Mapping out and developing your customer journey as the best way to guide your customers through the sales process

• Establishing your products and service offerings and descriptions

• Defining the benefits and USP (unique selling point) of what you offer

• Communicating your offering through your website, social media, print materials etc.

• Developing and communicating your packages and promotional offers

• Finding the best way to describe what you do

• Developing your brand message, strapline and descriptions

• Auditing, developing and improving your current messaging on your website, social media, print materials etc.

• Finding your promotional style and voice

• Identifying and removing promotional limiting beliefs

• Building your marketing mindset

• Creating a plan to overcome promotion procrastination and perfectionism

• Identifying which social media channels will be the most effective to focus on

• Establishing content topics which your audience would want to hear or know more about 

• Building an audience on social media organically

• Content coaching to help you develop ideas and re-purpose content

• Visual content planning – using Canva to design graphics and sourcing images

• Social media set up and training

• Creating Facebook and Instagram adverts

• Designing a social media campaign

• Identifying and mapping out what you need from a website and what it needs to include

• Writing  and updating your website content and customer experience

• Drawing a sitemap and user experience (UX) ready for your designer to build your website for efficiency

• Auditing and improving your current website with hands-on updates & improvements made live with screenshare

• Creating a simple template website together (e.g.  using Squarespace or Wix) with hands-on sessions and screenshare

 • Training you to update and use your website on WordPress, Wix & Squarespace

• Setting up of your Mailchimp account and mailing list

• Creating a lead magnet (ebook, workbook, challenge) to encourage the signup to your mailing list

• Setting automation for delivery of lead magnet

• Campaigns to build your mailing list

• Newsletter content planning

• Automated workflows for subscribers

• Streamlining your sales process so customers can easily buy through taking online payments, booking systems, or online store

• Designing methods to increase conversion rates, enhance customer satisfaction, encourage repeat sales and referrals

• Identify systems to save time and make things easier with automation workflows, auto-responders, scheduling, apps, reminders and follow-ups

• Setting up your mailing list and email workflow to be automatically delivered to the subscriber

• Prioritise what needs to be done when and how

• Simple promotional planning

• Creating an ongoing content plan for social media, blog and email marketing

• Creating a marketing plan which you can manage yourself in the future (if you want to!)

• Designing your launch strategy and campaign

• Planning content for the build-up to launching your product/ service/ business

• Mapping out a launch preparation checklist