Work with Chloe

STRATEGY, MENTORING AND ONLINE LEARNING

Your business is unique, which is why we create and develop marketing strategies which will be most effective for you. 

This is done within personal sessions, live workshops or recorded online courses, allowing you the support where you need it most.

Services

Marketing & Social Media Strategy

Consultations provide you effective strategy, insight and tailored plans to grow and develop your business. Areas covered in consultations:

  • Marketing & communication strategy
  • Brand strategy and personal brand development
  • Auditing & developing the perfect customer journey
  • Designing marketing processes, systems & planning 
  • Identifies areas for growth, development, and launch

Consultations take place via Zoom with screen-sharing and include prior preparation, core notes and an action plan for implementation. Sessions booked on-demand through the booking system, allowing ideas and assistance when you need it most.

popular services Include:

Marketing Strategy

Further understand your customer, their needs and where to find them. Communicating your offering and perfecting the sales process etc.

Campaigns & Launches

Create a memorable campaign for brand awareness, to build an audience or to promote/launch a project, event or service

Social Media

Strategy and training to build your audience, engage and maximise results across Facebook, Instagram and LinkedIn

Email Marketing

Setting up your Mailchimp, building your list, creating a content plan, encouraging sales and lead magnet strategy.

Systems & Automation

Master your tech and system to support running your business with automation, booking systems and the latest digital tools.

Reviews & Plans

Uncover what is and isn't working with your business with step-by-step feedback and action plan of developments you can follow

Areas of marketing covered:

Click on the titles below to read more

• Identifying areas of your business and marketing for growth and development

• Establishing what foundations you need in place e.g. branding, website, point of sale etc.

• Analysing your current marketing presence and how to improve it

• Setting initial plans for future development

• Establishing your ideal customer and their needs

• Understanding where to find your customers and grab their attention

• Building your audience, developing relationships and creating desire for your brand

• Mapping out and developing your customer journey as the best way to guide your customers through the sales process

• Establishing your products and service offerings and descriptions

• Defining the benefits and USP (unique selling point) of what you offer

• Communicating your offering through your website, social media, print materials etc.

• Developing and communicating your packages and promotional offers

• Finding the best way to describe what you do

• Developing your brand message, strapline and descriptions

• Auditing, developing and improving your current messaging on your website, social media, print materials etc.

• Finding your promotional style and voice

• Identifying and removing promotional limiting beliefs

• Building your marketing mindset

• Creating a plan to overcome promotion procrastination and perfectionism

• Identifying which social media channels will be the most effective to focus on

• Establishing content topics which your audience would want to hear or know more about 

• Building an audience on social media organically

• Content coaching to help you develop ideas and re-purpose content

• Visual content planning – using Canva to design graphics and sourcing images

• Social media set up and training

• Creating Facebook and Instagram adverts

• Designing a social media campaign

• Identifying and mapping out what you need from a website and what it needs to include

• Writing  and updating your website content and customer experience

• Drawing a sitemap and user experience (UX) ready for your designer to build your website for efficiency

• Auditing and improving your current website with hands-on updates & improvements made live with screenshare

• Creating a simple template website together (e.g.  using Squarespace or Wix) with hands-on sessions and screenshare

 • Training you to update and use your website on WordPress, Wix & Squarespace

• Setting up of your Mailchimp account and mailing list

• Creating a lead magnet (ebook, workbook, challenge) to encourage the signup to your mailing list

• Setting automation for delivery of lead magnet

• Campaigns to build your mailing list

• Newsletter content planning

• Automated workflows for subscribers

• Streamlining your sales process so customers can easily buy through taking online payments, booking systems, or online store

• Designing methods to increase conversion rates, enhance customer satisfaction, encourage repeat sales and referrals

• Identify systems to save time and make things easier with automation workflows, auto-responders, scheduling, apps, reminders and follow-ups

• Setting up your mailing list and email workflow to be automatically delivered to the subscriber

• Prioritise what needs to be done when and how

• Simple promotional planning

• Creating an ongoing content plan for social media, blog and email marketing

• Creating a marketing plan which you can manage yourself in the future (if you want to!)

• Designing your launch strategy and campaign

• Planning content for the build-up to launching your product/ service/ business

• Mapping out a launch preparation checklist

Packages

Monthly Support

Monthly marketing direction, ideas, feedback and hands-on support
Min. 3 months

2-part Consultation

Providing an overview of your marketing presence, tailored strategy, ideas, and action plan

3-Month Package

Fortnightly sessions to build your brand and develop your marketing systems step-by-step

Sessions and packages are paid in advance through the booking system with prices guaranteed until 10th August 2021

Mentoring

Sessions to create a clear plan, practically implement and provide support 

    • Building your knowledge & confidence with marketing
    • Establishing your marketing presence and brand
    • Hands-on build and set-up of your marketing systems with screen-share
    • Personal action plans and resources to support and guide you

Creating your strategy session-by-session

Brand Launches

Get ready to launch your brand with hands-on sessions to: 

  • Developing your brand, refining your message and content strategy 
  • Building your online presence and setting up your systems and automation 
  • Designing your a launch campaign and tailored step-by-step launch plan

Build your brand with fortnightly one-to-one sessions over 3 months 

Some kind words from my lovely clients...

Online Learning

Whether you are starting from scratch or looking to develop your knowledge, I provide a range of online workshops & courses. They include:

Ready for some tailored insight, ideas & inspiration?

Book your consultation below:

Love to learn?

Gain access to an online course

With courses ranging from building a confident marketing strategy, working on your fear of promotion, understanding Instagram for business and creating your first online course… there’s plenty to learn!

Read more...

Connections

I don’t profess to do everything, which is why I have a great network of trusted providers who I can connect you with:

Graphic designers, web developers,  SEO specialists, international photographers, video editors, podcast experts, copywriters, editors & proofreaders; also coaches specialising in business, life, career and money.