Work with Chloe

STRATEGY, MENTORING AND ONLINE LEARNING

Your business is unique, which is why we create and develop marketing strategies which will be most effective for you. 

This is done within personal sessions, live workshops or recorded online courses, allowing you the support where you need it most.

Services

Marketing & Social Media Strategy

Consultations provide you effective strategy, insight and tailored plans to grow and develop your business. Areas covered in consultations:

  • Core marketing & communication strategy
  • Brand strategy and development
  • Auditing & developing the perfect customer journey
  • Designing marketing processes, systems & planning 
  • Identifies areas for growth, development, and launch

Consultations are available flexibly through the booking system without retainers and packages, enabling strategy & assistance when you need it most. Sessions take place via Zoom with screen-sharing and include prior preparation, core notes and an action plan for implementation. 

popular services Include:

Marketing Strategy

Further understand your customer, their needs and where to find them. Communicating your offering and perfecting the sales process etc.

Promotion Campaigns

Create a memorable campaign for brand awareness, to build an audience or to promote/launch a project, event or service

Social Media

Strategy, training and engagement strategies to help you build an online audience which convert into loyal paying customers.

Email Marketing

Setting up your Mailchimp, building your list, creating a content plan, encouraging sales and lead magnet strategy.

Systems & Automation

Master your tech and system to support running your business with automation, booking systems and the latest digital tools.

Audits & Action Plans

Uncover what is and isn't working with your business with step-by-step feedback and action plan of developments you can follow

Areas of marketing covered:

Click on the titles below to read more

•Identifying areas for growth

• Establishing what foundations you need in place e.g. branding, website, point of sale etc.

• Analysing your current marketing presence

•Setting initial plans for future development

• Establishing your ideal customer and their needs

• Understanding where to find your customers and grab their attention

• Building your audience, developing relationships and creating desire for your brand

•Mapping out and developing your customer journey as the best way to guide your customers through the sales process

• Establishing your products and service offerings and descriptions

• Defining the benefits and USP (unique selling point) of what you offer

• Communicating your offering through your website, social media, print materials etc.

• Developing and communicating your packages and promotional offers

• Finding the best way to describe what you do

• Developing your brand message, strapline and descriptions

• Auditing, developing and improving your current messaging on your website, social media, print materials etc.

• Identifying which social media channels will be the most effective to focus on

Establishing content topics which your audience would want to hear or know more about 

• Building an audience on social media organically

•Content coaching to help you develop ideas and re-purpose content

•Visual content planning – using Canva to design graphics and sourcing images

• Social media set up and training

• Creating Facebook and Instagram adverts

• Designing a social media campaign

• Identifying what you need from a website

•Writing your website content

• Mapping out your sitemap and user experience (UX)

• Auditing and improving your current website

• Designing a simple website together using Squarespace with hands-on sessions

 • Training you to update and use your website

• Setting up of your Mailchimp account and mailing list

• Creating a lead magnet (ebook, workbook, challenge) to encourage the signup to your mailing list

• Setting automation for delivery of lead magnet

• Campaigns to build your mailing list

• Newsletter content planning

• Automated workflows for subscribers

• Streamlining your sales process so customers can easily buy through taking online payments, booking systems, or online store

• Designing methods to increase conversion rates, enhance customer satisfaction, encourage repeat sales and referrals

• Identify systems to save time and make things easier with automation workflows, auto-responders, scheduling, apps, reminders and follow-ups

• Setting up your mailing list and email workflow to be automatically delivered to the subscriber

• Finding your promotional style and voice

• Identifying and removing promotional limiting beliefs

• Establishing your marketing mindset

• Creating a plan to overcome promotion procrastination and perfectionism

• Prioritise what needs to be done when and how

• Simple promotional planning

• Creating an ongoing content plan for social media, blog and email marketing

• Creating a marketing plan which you can manage yourself in the future (if you want to!)

• Designing your launch strategy and campaign

• Planning content for the build-up to launching your product/ service/ business

• Mapping out a launch preparation checklist

Mentoring

Personal marketing sessions to advise and support you where you need it most

    • Building your knowledge & confidence with marketing
    • Establishing your marketing presence and brand
    • Hands-on build and set-up of your marketing systems with screen-share
    • Personal action plans and resources to support and guide you

Single sessions and packages available from £125

Packages

Sessions and packages are paid in advance through the booking system with prices guaranteed until 30th March 2021

Brand Launches

Get ready to launch your brand with hands-on session to: 

  • Developing your brand, refining your message and content strategy 
  • Building your online presence and setting up your systems and automation 
  • Designing your a launch campaign and tailored step-by-step launch plan

Build your launch plan with fortnightly sessions over 3 months for £650. 

Online Learning

Whether you are starting from scratch or looking to develop your knowledge, I provide a range of online workshops & courses. They include:

Ready for some tailored insight, ideas & inspiration?

You can book your first session using the calendar below:

Connections

I don’t profess to do everything, which is why I have a great network of trusted providers who I can connect you with:

Graphic designers, web developers,  SEO specialists, international photographers, video editors, podcast experts, copywriters, editors & proofreaders; also coaches specialising in business, life, career and money. 

Some kind words from my lovely clients...

Love to learn?

Gain access to an online course

With courses ranging from building a confident marketing strategy, working on your fear of promotion, understanding Instagram for business and creating your first online course… there’s plenty to learn!

Read more...